I've always been a bit of a contrarian. In third grade, I wore my clothes backwards like Kris Kross. I watched WCW over the WWF. I liked Monica more than Rachel. As somebody that's always bucked the status quo, I could see the democratization of content creation coming, and it was the type of disruption I wanted to be a part of. I got into commercials because "market research" as a reality TV producer during the height of Honey Boo Boo and Jersey Shore was killing my soul.
9 years later, I've produced and/or directed over 50 spots for brands all over the country. I'm much happier. I live in Orange County with my wife Chantel, 1 year-old daughter London, and our husky, Bella. Many would consider me a below average golfer and surfer. In a traditionally opaque industry with hundreds of competitors, we knew from the get-go that the only way "in" would be to offer something they didn't: Full transparency.
Value-based pricing - We don't care if the content is "digital" or "broadcast" or for your nephew's bar mitzvah.
9 years later, I've produced and/or directed over 50 spots for brands all over the country. I'm much happier. I live in Orange County with my wife Chantel, 1 year-old daughter London, and our husky, Bella. Many would consider me a below average golfer and surfer. In a traditionally opaque industry with hundreds of competitors, we knew from the get-go that the only way "in" would be to offer something they didn't: Full transparency.
Value-based pricing - We don't care if the content is "digital" or "broadcast" or for your nephew's bar mitzvah.
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